Easton Sports, Inc. is manufacturer, marketer and distributor of sporting equipment, headquartered in Thousand Oaks, California. It operates as a unit of Performance Sports Group of Exeter, NH and currently employs more than 1,000 people worldwide in various distribution, manufacturing, sales and marketing capacities. Other operations are located in Salt Lake City, Utah; Scotts Valley, California; Mexico and Canada. The company was started by James D. (Doug) Easton in 1922. His son James (Jim) L. Easton took over the company following his death in 1974. His son Greg runs the archery division independently from the team sports concern as a family owned division, having divested the team sports operations in 2006 to the former Easton-Bell group.
Ray DeMarini founded the company in Oregon in 1989, introducing a "high-tech" softball bat. The company's 1995 introduction of double wall bats, and the increased power they provided, drew praise and propelled the company's success, but also prompted concern over bat safety. Sales surpassed 10,000 bats annually in the mid-1990s. Acquired by Wilson Sporting Goods in 2000, DeMarini continues to research, design and build bats in its Hillsboro, Oregon facility. In 2012, the company expanded the business by adding softball and baseball apparel.
Since the development of the game changing Ultra over a decade ago, we have continued to evolve a product lineup that elevates the performance of the worlds most demanding athletes. Only our patented process and the highest grade aerospace carbon fiber can deliver the unmistakable Miken® feel - the transfer of energy when the ball connects with the sweetspot that makes the opposition step back.